Know your customers and meet their needs!
In today’s competitive hospitality market, nothing gives you a greater advantage than knowing what your guests want. engine4marketing & engine4sales, our high performance tools, provide you with all the necessary information about your clients’ preferences and requirements, plus the ability to take operational advantage of this knowledge. Be prepared to meet your clients’ needs and make the most out of your relationship!
C-DB & CRM Unit
Make your customers feel individually appreciated
Add the ‘personal touch’ to your communication and contacts with your clients. Get to know all about their preferences via the Client-Database & Customer Relationship Management or ‘C-DB & CRM Unit’.
This web-based application manages record sets in the Client Data Warehouse, where all information from every available source is stored. For example, data from your property management system is periodically deposited (via PMS interface). Furthermore, all transactions carried out via the various interfaces are captured, too. This includes data from the sales tools, from the Web Booking Unit, from external booking platforms transferred via Channel Unit and Reservation Unit, from Call Center Unit, as well as from Customer Satisfaction Surveys.
By means of the integrated report builder, the information stored in the client database is presented in a comprehensive and relevant display. In addition, client data can be entered, exported and edited manually.
Sales Management Unit
Give the right message, at the right time, to the right people
Streamline your customer communications with the Sales Management Unit. This module facilitates an optimum management of your sales force (also at multi-property level) and enables you to control and channel contact and communication. The system provides you with a history of per customer communication, including: contacted customer, contacting employee, contact dates and reason for communication.
By using the Sales Management Unit module, you can optimize communication density and ensure optimum allocation of resources to customers with the highest potential.
eMarketing Modules
Keep in contact with your customers and they will keep in contact with you!
eMailing/Newsletter Unit
Use the eMail Creator to create and send professional newsletters and e-mailings based on your corporate CI. The unit also analyzes delivery data and updates email addresses automatically and cleans the lists from unsubscribed emails.
eCompetition Unit
Everyone likes to be a winner! Now you can create competitions (games/lotteries) on your website, too! With the eCompetition Unit you will be able to gather data about the competition participants. Furthermore, the winner is announced on the website and is also notified in writing. All participants receive notification that they have unfortunately not won the competition and thanking them for their participation. The eCompetition module is offered either as a managed service delivered on a hotel client’s behalf, or as a tool with which clients may create their own competitions.
eCustomer Satisfaction Unit
A satisfied client is a client who will return. So, find out what you did well and where you can improve, by using the online customer satisfaction questionnaire. This tool can be utilized directly by the client or is offered as a value-added service on the client’s behalf. The customer satisfaction questionnaire can be sent to the guest either automatically (i.e. triggered by the PMS), for example two days after check out, or manually. The evaluations can be viewed via the Customer Satisfaction Survey tool.
eSearch Unit (SEO)
As bookable Service from HNS.
eSearch Unit will increase your business visibility on the major Search Engines (i.e. Google, Yahoo, MSN), by obtaining top 10 listings for your products and services and by driving targeted traffic to your website. eSearch is offered as a value-added service provided by HNS on behalf of the client or as a training to teach HNS customers the basics of Search Engines Optimization.
Trend Spotting Unit
The main purpose of the Trend Spotting Unit web application is to measure efficiency and to optimize eMarketing campaigns. All information about website visitors which originated via an emailing is statistically collated and evaluated. Mailing lists can be purged and updated on an ongoing basis. The information saved in the centralized client database is regularly updated with the information that has been compiled from the mailing lists.
