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“IT is simply a means to an end. It is only concentration upon the essentials which makes hotel chains faster, better and more successful.”(AS)

Alon Shamir started his route to the hotel business in the software industry. First as controller and then as CFO as well as joint managing director he led his company from loss to profit. After the firm was floated on the stock exchange he took over sole responsibility for the hospitality unit of the company, which today comprises around 300 hotels and which has shown above average growth year on year.

Sources of Competence